Every vendor optimizes their own slice.
The ad agency reports clicks, the SEO firm reports rankings, the CRM sits half-configured — no one owns how it adds up to revenue.
For owner-operated companies
Marketing leadership that turns disconnected activity into a measurable growth system.
You're not short on marketing — you have agencies, freelancers, campaigns, and dashboards. What's missing is one senior person accountable for how it all produces revenue. I connect strategy, attribution, channels, vendors, and reporting into one operating system for growth.
For companies with real marketing investment across multiple channels or providers — and no senior marketing leader accountable for the whole system.
Sound familiar?
Plenty of marketing. No one accountable for the system.
You're still the de facto CMO.
Every budget call, every vendor decision, every "should we try this channel" lands on your desk — without the data to decide confidently.
Reporting doesn't support allocation.
Dashboards everywhere, but when it's time to move budget, it's a gut call. Attribution and revenue visibility are incomplete.
More activity keeps getting proposed as the fix.
New campaigns, new tools, new content — when the real gap is direction, priorities, and accountable ownership.
The Growth Systems Diagnostic
Find out what’s broken, what matters, and what should happen next.
A structured executive assessment of your marketing operating system — strategy and priorities, tracking and attribution, website and conversion architecture, SEO architecture, CRM and source visibility, channel coordination, AI and automation opportunities, and vendor gaps. Done with read-only access. You get the findings; you decide what happens next.
What you walk away with
- A current-state assessment with every finding graded Critical / High Priority / Optional / Defer — no 50-page audit dump.
- Exactly where revenue visibility breaks between your ad platforms, analytics, forms, and CRM.
- A sequenced roadmap with implementation paths: what blocks measurement, what blocks conversion, what can wait.
- A recommended next engagement — which may be “no engagement.” The diagnostic determines what you need, not what I’d like to sell.
How it works
Three steps. About two weeks.
- 01
Intake call.
45 minutes on your goals, your stack, your vendors, and where leads come from today. Read-only access is set up together, on the call.
- 02
Read-only pull & analysis.
Analytics, tag management, Search Console, call tracking, forms, CRM, vendor reporting, and a full site crawl — assembled into one findings sheet.
- 03
Executive readout.
What's broken, what it's costing you, what to fix first, and which engagement (if any) should follow — graded by severity, sequenced into a roadmap.
What happens after
The diagnostic tells us which engagement fits.
Growth Systems Sprint.
A defined implementation of the roadmap's foundations: tracking and attribution, dashboards, conversion and SEO architecture, CRM source logic, automation and AI-assisted processes. $5,000–$9,500+, depending on complexity — scope is fixed before it starts.
Fractional Marketing Leadership.
Ongoing ownership of marketing direction and performance: strategy, budget and channel allocation, KPI accountability, vendor and team direction, executive reporting. From $7,000/month. Strategic advisory without ownership: $3,500–$5,000/month — clearly not the same thing, and priced accordingly.
Scoped execution.
Available only in support of an approved strategy. Implementation may be completed in-house, coordinated through your existing providers, or assigned to qualified specialists depending on scope.
Who you’re working with
Ten years of building the systems behind measurable growth.
I’m Nicholas Barreiro. I’ve spent ten years as a marketing operator and agency owner — running budgets and channels, directing vendors and teams, and building the acquisition and measurement systems underneath. I’ve seen what fragmented agency-and-client environments cost owners, and that’s the problem this practice exists to fix: one accountable person, one measurable system.
SeaWater Pro
Marine equipment manufacturer — embedded engagement, 2023–2026. In 2024, $218K of tracked marketing spend produced $2.2M in attributed revenue: a 10x blended return, measured channel by channel.
Pet Express Animal Hospital
Davie, FL veterinary clinic — local SEO program: 470 tracked keywords with 66 ranked in Google's top three.
More case studies
Additional case studies from this practice are in progress.
FAQ
Questions owners actually ask.
How is this different from hiring another agency?
Agencies execute channels. I own the system — priorities, allocation, vendor direction, and accountability for the business outcome. Your agencies may well stay; they'll just finally be pointed at the same target.
We already have vendors we like. Is this awkward?
No — it's useful. I don't replace your providers by default; I direct them with evidence and give you an independent read on what's working.
Do we need a full-time CMO?
Probably not yet — that's the point. You get senior leadership sized to your stage, and if the business grows into a full-time hire, I'll help you make it.
What do you actually own — and what stays mine?
I own priorities, the roadmap, vendor and channel direction, and reporting you can trust. You keep final say on budget and strategy sign-off. Ad spend, software, and outside vendor labor are always scoped separately.
What access do you need?
Read-only, set up together on the intake call: analytics, tag management, Search Console, call tracking, and CRM reporting. I never change settings during a diagnostic.
Book
Give your marketing one accountable owner.
Schedule a 20-minute fit conversation. If fractional leadership isn’t the right fit, you’ll leave knowing what your next step should be — even if it isn’t with me.
Not ready for leadership? Start with the Growth Systems Diagnostic